Computer And Marketing

Computer and Marketing Questions for IBPS And All banks Exams 

1) Which of the following functions is not performed by CPU?

a) Graphical Display of data.

b) Arithmetic calculations.

c) Managing Memory.

d) Managing Input and Output.

e) None of these.

2) The Feature that keeps track of the right margins is

a) Find and Replace

b) Word Wrap

c) Right justified

d) Left justified

e) Ragged Right.

3) Keyboard shortcuts are used to move the

a) I-beam

b) Insertion Point

c) Scroll Bar

d) Mouse

e) None of these

4) To specify margins in word, the user has to select page setup option from the ------- menu?

a) Edit

b) Table

c) Autocorrect

d) File

e) Format

5) What is the name of the package which helps to create,manipulate and analyze data arranged in rows and columns?

a) Application Package

b) Word Processing package

b) Outlining Package

d) Outline processors

e) Spreadsheet package.

6) Which of the following options is used to display information such as title,page number of the document?

a) Insert Table

b) Auto correct

c) Thesaurus

d) Spelling and grammar

e) Header and Footer

7) The processor is a -------- chip plugged onto the motherboard in a computer system.

a) LSI

b) VLSI

c) ULSI

d) XLSI

e) WLSI

8) A register that keeps track of the next instruction to be executed is called a ---------

a) Data Register

b) Instruction Register

c) Action Register

d) Program Counter

e) Accumulator

9) Which of the following will be used if a sender of e-mail wants to bold,italics etc

the text message?

a) Reach Signature

b) Reach Text

c) Reach Format

d) Plain Format

e) Plain Text

10) What is the full form of LIS?

a) Low-Scale Internet

b) Large-Scale Internet

c) Low-Scale Integration

d) Large-Scale Integration

e) Local-Scale Integration

11) Proper marketing requires--

a) Planning

b) Sympathy

c) knowledge of Products

d) 1 and 2 both

e) 1 and 3 both

12) Marketing information means

a) Knowledge of companies

b) Cross-country information

c) knowledge of related markets

d) Selling to existing customers

e) None of these

13) Market Research is needed

a) For extra service charges

b) For levy of VAT

c) For good customer service

d) For effective selling

e) There is no need for Market Research

14) 4P's of Marketing means

a) Primary Marketing Techniques.

b) Person.Place,Product and Promotion

c) Promoting Authority.

d) Purpose,Place,Passion and Product

e) None of these

15) Market Segmentation means

a) Dividing the market into various groups

b) Segmentation by Age

c) Segmentation by tastes

d) Segmentation geographically

e) All of the above

16) Bank Marketing is necessary due to

a) Globalization

b) Recession

c) Merger of banks

d) Shortage of resources

e) Selling various different items in Banks

17) Customization means

a) Designing Products to suit the company

b) Designing Strategies to suit the company

c) Designing Products to suit individual customers

d) All of the above

e) None of these

18) Product mix means

a) Distributing a mix of products

b) Collectings ideas to sell better.

c) Satisfying the customers

d) Bundle of products required by the customer

e) various products designed by the company

19) Selling skills are judged by

a) Number of goods sold

b) Amount of Profit earned

c) Number of customers convertedd

d) All of the above

e) None of these

20) Rural Marketing involves

a) Selling to Rural banks

b) Selling by Rural banks

c) Selling to Rural customer

d) Arranging industrial exhibitions

e) All of the above

21. EMI can be marketing tool when

1) EMI is very low

2) EMI is very high

3) EMI is fluctuating

4) EMI is constant

5) EMI is ballooning

22. Advertisements are necessary for

1) only old products

2) launching new products

3) only costly products

4) only obsolete products

5) advertisements are wasteful expenses

23. Publicity is required for -

1) generating more number of leads

2) better training of sales persons

3) market survey

4) product designing

5) OTC Marketing

24. NAV is the price of

1) Entire fund value

2) one unit of a fund

3) surrender value

4) average value of shares

5) dividends paid in a year

25. A master policy in the case of Life insurance indicates

1) policy is sale

2) policy is in the name of servant

3) only one life is assured

4) there are several beneficiaries

5) life assured should be a male

26. Customer database is useful for -

1) advertisements

2) word-of-mouth publicity

3) CRM Functions

4) PR functions

5) sales persons training

27. CRM (Customer Relationship Management) is -

1) A pre-sales activity

2) A tool for lead generation

3) an ongoing daily activity

4) the task of a DSA

5) back office duty

28. Find the incorrect answer.

1) cross-selling is an expensive way of marketing

2) market segmentation can boost lead generations

3) customer lifetime value is a marketing tool

4) surrogate marketing is a type of viral marketing

5) internet banking can replace ATMs

29. Financial inclusion needs canvassing the accounts of

1) Financial Institutions

2) NRIs

3) HNIs

4) Housewives

5) Persons below a specified income level

30. Effective retail banking presupposes -

1) Large premises

2) Huge kiosks

3) big sales force

4) coordination between marketing and front office staff

5) More products

31. Which of the following is not included in the 7 P's of Marketing

1) Placement

32. Analysis of marketing problem helps in

1) Evaluating marketing opportunities

2) Reducing marketing staff

3) Reducing profits

4) Motivation

5) None of the above

33. Innovation in marketing is same as

1) Motivation

2) Perspiration

3) Aspiration

4) Creativity

5) Team work

34. Market Segmentation is required for

1) preferential market

2) OTC Marketing

3) Internal Marketing

4) Identifying sales persons

5) Identifying prospects

35. Bank ATMs are

1) Alternate Delivery channels

2) Market plans

3) Personalized Products

4) Tools for overcoming buyers resistance

5) Motivating tools

36. A DSA helps in ....

1) Boosting Direct Sales

2) Contacting Customers on Net

3) Indirect Marketing

4) Direct Telemarketing

5) None of these

37. Successful marketing aims at:

1) Increasing the sales volume

2) Increasing the profits

3) Increasing the outputs of the sales persons

4) All of these

5) None of these

38. Internet marketing means:

1) Marketing to oneself

2) Marketing to core self

3) Marketing to the employees

4) All of these

5) None of these

39. Delivery channel means....

1) Maternity wards

2) Handing over the products to the buyers

3) Place where products are made available to the buyers

4) All of these

40. Marketing Expansion means....

1) Hiring more staff

2) Firing more staff

3) Buying more products

4) Buying more companies

5) Growth in sales through existing and new products

41. Negotiation skills help in

1) Arriving at consensus

2) Breaking the ice

3) Carrying marketing further

4) Mutual win-win result of bargaining

5) All of these

42. What is Ad-Valorem Duties?

1) Duties determined as a certain percentage of prices of the product.

2) Advertisement costs

3) Selling price -cost price

4) Either 2 or 3

5) All the above

43. Expand ALCO:

1) Asset-Liability Management Committee

2) Asset Liability Company

3) All India Locomotives

4) Asset Liability Company Organisation

5) None of the above

44. What is Asset Liability Manager (ALM)?

1) Asset/ liability management involves a set of techniques to create value and manage risks in a bank.

2) To maintain profitable CD ratio

3) Liquidity maintenance of banks

4) Only 1 & 2

5) None of the above

45. Product design is a function:

1) Front office staff

2) Back office staff

3) Management

4) Marketing and Research Team

5) Loans department

46. What do you mean by Augmented brand?

1) Value addition to the customer services and benefits that are built around the core product or service offering

2) Combining with two or more company products

3) To increase the number of products

4) To increase the number of branches

5) None of the above

47. What are the elements of consumer behaviour?

1) Attitude of customer

2) Necessities of customer

3) Tentative problems

4) Benefits

48. Which of the following does not include in personal factors while purchasing a product?

1) Age

2) Standard of living

3) Self image

4) Nationality

5) All the above

49. Which of the following psychological factors does not influence consumer behaviour?

1) Perception

2) Self-esteem

3) Self-confidence

4) Income level

5) None of the above

50. Buying process involves the following process:

1) Identification of need

2) Priority of the need

3) Affordability

4) Type of market

5) Only 1, 2, 3

51. Motives of buying does not involve :

1) Satisfaction

2) Rest and recuperation

3) Social life

4) Consulting all users

5) Only 1, 2, 3

52. Today marketing is:

1) Product driven

2) Services driven

3) Improvement of bottom line (Profitability)

4) Cost conscious

5) Customer driven market

53. Ultimate decision of Consumer depends on:

1) Cost

2) Quality

3) Benefits

4) Guarantee and warranty

5) All the above

54. In marketing, attitude can best be described as a:

1) Erratic behaviour of sales person

2) Erratic behaviour of customer

3) Mental status of consumer

4) Behaviour of the company

5) None of the above

55. The level of satisfaction a consumer keeps towards a brand name is called:

1) Brand equity

2) Brand Name

3) Brand utility

4) Branch loyalty

5) All the above